Doctor Brightons

A promotional poster to advertise one of Brighton’s classic and lively bars.

Cocktails, friendly faces, top DJ’s and the warmest welcome in all of Brighton. Doctor Brighton’s is a popular destination for natives and tourists alike.

The Brief

Commissioned by one of Doctor Brighton’s resident DJ’s, with the aim to add an up-market, classic feel to a new House Music night being introduced to the bar.

Free reign given on font’s and imagery: “Just make it look cool”.

The Process

Taking inspiration from classic imagery of pop and dance icons, following the principles of simplicity and completely avoiding generic dance music flyers and posters.

The final design roughly follows the rule of thirds and aims to give minimal info, as the poster will be used internally.

The Result

Using the StereoFidelic font, the final design has a repeating background, obscured in part by the image. Relying heavily on layers to emphasise the striking image and setting the text tightly inline.

The design aims to flow well and be extremely pleasing on the eye.

“Love it!” was the final client verdict.