The Media Exchange
New branding update ready for marketing, social and email.
The Media Exchange is a specialist recruitment company based in London. They offer recruitment services for high end clients and deal with fantastic talent across the programmatic advertising industry.
The Brief
The Media Exchange hired me to manage their social media profiles and other online channels. Before getting started with this, I suggested that we update the company branding to bring it into 2017 – I knew that the branding needed to be modern and appeal to the advertising industry.
The Process
We decided, that as part of the new branding we must make it with our marketing aims in mind. This meant that I worked up icon designs that would match the four main categories in which The media Exchange work.
Working with Adobe Illustrator, I came up with colourful, friendly icons that would be appealing as well as functional.
The Result
The end result is branding that is multifunctional, easy on the eye, modern and matching the company’s work. We have used these colours and icons across The Media Exchange’s marketing channels.
