Urban Kings Gym

An SEO project as part of a wider digital marketing plan.

Urban Kings Gym is London’s premier Mixed Martial Arts gym, based in the heart of the city at King’s Cross. Urban Kings is proud of its specialist offering, quality surroundings and premium quality.

The Brief

As part of a wider Digital Marketing strategy, I worked with Urban Kings to develop an SEO strategy to improve their natural search listings for their specialist martial arts keywords. This became more important as competitors had started to develop their websites and started PPC campaigns to directly compete with Urban Kings.

The Process

I worked with Urban Kings to identify the most specific keywords that we could for their industry. Once I had this information, I created and/or optimised each of the pages on the company website with on-page optimisation, content writing and an improved user experience.

This was coupled with internal link structuring, features (with links) on external specialist websites, on-page galleries with SEO attributes and external link building from social profiles managed by the gym and its trainers.

The Result

Within 1 month of the projects completion, 10 of the 14 pages optimised appeared on page one or two of Google search. The majority of the pages that were already on page one before the project also saw an increase in their page position.

Finally, the optimised homepage for the gym began to appear in the top 5 results for the business’ main keyword selection.