Urban Kings

A long overdue redesign for one of my digital marketing clients, helping to join up the dots of our marketing efforts and converting more customers.

Urban Kings Gym is London’s premier Mixed Martial Arts gym, based in the heart of the city at King’s Cross. Urban Kings is proud of its specialist offering, quality surroundings and premium quality.

The Brief

Urban Kings are a long running client of mine, we have worked together on marketing for a few years now. After highlighting the website as a major stoping block in our marketing efforts, we agreed together to design a brand new website with a view to converting those users who visit the website.

The Process

Creating a brand new design for a client can be exciting but also risky, luckily Urban Kings were very happy with the black and white colour palette that I chose as well as the professional and clean typeface.

It was important to Urban Kings that we used high quality photography that really displays the luxury interior and high end features of the gym.

Secondly, the trainers and classes are of the utmost importance. Incorporating all of this into the website was a great challenge, delivered well.

The Result

This is by far the most successful web design project in terms of an increase in customer conversions: Website enquiries grew by over 250% in the 3-months following the website going live.

In addition to this fantastic result, this website lead to two new recommendations to me, because of the incredible increase in numbers and quality of work.

PS – I still work with Urban Kings to this day!

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