The Circle Studios

A conversion based landing page to increase The Circle Studios email marketing database.

The Circle Studios offers the best value, no contract fitness classes in Sussex. Their passion is to deliver effective & fun fitness classes and courses that everyone can take part in.

The Brief

The Circle Studios, working in partnership with my client; Accordant Partners, wanted to create a platform that would build upon their email database numbers, without new users hitting the current website homepage.

A conversion platform to really focus on this particular marketing tactic.

The Process

Working with the primary objective or converting users into submitting their details to the database, we worked together using the offer of a competition to win a year’s membership for one person a friend.

I planned to create a simple, single page with enough information to allows users to make an informed decision on The Circle Studios offering. An important element was not to add too much to the page, as this might distract users from filling in their details and signing up.

The Result

The final result was a focussed landing page, designed with the company ethos in mind. The age went on to be featured across The Circle Studios network and resulted in large scale sign up results for the client.

I later went on to work with this client again on graphic design work. A great result for us both!

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