TINCUP American Whiskey

Competition Website Design

Working in partnership with a partner, PR Agency Steely Fox, I created a simple, clean, attractive competition website based on TINCUP Whiskey's current branding.

Working in partnership with a partner, PR Agency Steely Fox, I created a simple, clean, attractive competition website based on TINCUP Whiskey's current branding.

The Brief

Approached by a long term partner, the PR Agency; Steely Fox. I was asked to work with them to create a website as part of a larger campaign for their client, the UK arm of TINCUP American Whiskey. A competition had already been developed and my task was to create a site that had a clear call to action, a simple mechanic to enter, monitor entries and look fantastic.

The Process

As the US mother company had already established a brand, I took the colour scheme and design elements from their website. Reverse engineering the code to pick out the elements that we would like to use for our UK competition site. To comply with UK law, I also developed an overlay to confirm the website visitors age before they enter the website.

As the majority of website visits worldwide now come from mobile and given the younger demographic of TINCUP Whiskey, it was essential that we developed a mobile version of the site that was super easy to navigate and made entering the competition a fast process. To simplify the process, I created an 'anchor' link attached to a button that would allow someone to skip the introductory text and jump right to the competition form.

The Result

The end result of this work was a website that entirely met the client brief. A simple, effective competition website without distraction or anything to deter the users from entering the competition. Short, sharp and to the point.

From a functional perspective, the final competition mechanism was designed to store entries both within a secure database and to create seperate emails that were sent to the client so that they could filter and store them for a 'belt and braces' approach to data loss.